This web site contains all the most up-to-date data, insights, and developments you need to assist you know how folks in Hong Kong use digital devices and expert services in 2024.
Note: in the last yr, we’ve made some significant modifications to how we compute social media marketing consumer numbers, and the data resources that we use to tell these calculations have also built important and broad-ranging revisions for their published figures during that period of time.
Nonetheless, as we pointed out in the Fb part earlier mentioned, variations during the audience reach figures posted in Meta’s advertisement organizing resources tend not to essentially correlate with All round variations in its platforms’ Lively user bases.
A completely new sign Conference has long been adopted for the whole number of the money account due to the fact June 2023. From then on, an increase in economical non-reserve property/reserve assets is indicated by a positive benefit although a reduce in financial non-reserve assets/reserve property is indicated by a damaging price.
Like a result, improvements in ad reach might not always reveal any modify in the platform’s In general consumer foundation.
Notes: Meta’s marketing sources only publish audience gender data for “woman” and “male” buyers.
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Take note: LinkedIn’s promoting resources only publish audience gender data for “feminine” and “male” people.
Note: Google’s promoting methods only publish viewers gender data for “woman” and “male” customers.
Nonetheless, complexities associated with the collection and analysis of internet person data imply that it may possibly typically take numerous months before analysis is ready for publication.
The company’s regularly revised figures suggest that Instagram’s advert attain in Hong Kong was comparable to forty nine.4 percent of the whole populace At the beginning in the year.
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Having said that, it’s value noting that X infers its buyers’ gender, by analysing indicators including the title that buyers enter inside their profile, as well as their broader action on the System.